Looking for alternative markets for your content? This webinar looked interesting and free. DTV is almost really here! 

SUMMARY: As television broadcasters consider the many different uses of the spectrum bandwidth now possible through digital television (DTV), BIA Financial Network estimates the industry could reap an additional $2 billion in annual revenue by 2012 through the delivery of content to mobile and/or handheld receivers. This new flow of revenues could also theoretically create $9.1 billion in incremental market value for broadcasters.

BIAfn provided these estimates in a recent report prepared for the NAB, Study of the Impact of Multiple Systems for Mobile/Handheld Digital Television. In the report, BIAfn asserts that this tremendous opportunity from M/H DTV is possible as long as an industry standard is adopted and technology is deployed quickly.

ATTEND THE WEBINAR
Join BIAfn and an expert group of panelists as they discuss M/H DTV and outline what the industry and broadcast stations must do to take advantage of this opportunity and score big!

Topics discussed during the Webinar will include:

• BIAfn's financial estimates for incremental revenues and total station values from the introduction of M/H DTV service.

• Description of potential areas of success for M/H DTV services.

• Business implications under different scenarios.

• The role of the Open Mobile Video Coalition (OMVC) in the standard setting process

Speakers
Rick Ducey
Chief Strategy Officer
BIA Financial Network

Mark Fratrik
Vice President, Research
BIA Financial Network

Mark Richer
President
Advanced Television Systems Committee

Lynn Claudy
Sr. Vice President, Science and Technology
NAB

Click here to register for this event.

To read the report, click here: OMVC Backs NAB/BIA Study on Mobile DTV.