Avid Announces "New Thinking" - Promises a fresh start
Monday, March 17, 2008 at 10:30AM 
After years of taking it on the chin for public relations issues - Avid announced a new fresh approach to the way it does business. Starting this week mass emailing combined with print advertising from Avid are detailing product price changes, enhanced online support and "more to come". 800-473-6914 or Contact Us
Few people were surprised by this announcement. It's a good move for Avid after years of marketing and support missteps. Notably, competing with Apple is not an easy task. To maintain market share and remain profitable in the shadow of the world's best marketing machine has taken it's toll on Avid. Still, there is much of the broadcast and post world that needs Avid to be viable and to continue to develop products for workgroup, enterprise and editorial applications. Despite the marketing hype and narrow focus of some of Apple's users - Apple is not everything to everyone. Our industry is best served by competing profitable companies - not just one category killer that only covers some of the bases.
Contact an EAR product specialist for complete details and new pricing information.
800-473-6914 or Contact Us
More about Avid's face lift:
You told us we need to change. Start listening. You got our attention. So we are shaking things up. | ||
There are many changes in the works. Just to start: | ||
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800-473-6914 or Contact Us
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